How We Work With Our Partners...
So Mote It Be - Products Sold By Our "Partners"
Here are So Mote It Be we have selected products available to buy online by other retailers and manufacturers, this website acts like a product catalogue and directs you to these retailers. We have taken the time to select the most popular masonic regalia and products available here in the UK. We call these other retailers our “partners”.
We don’t handle our partners’ products ourselves, nor do we stock any of their products (we may stock our own in the future), instead we redirect you to their online shop’s to purchase these items.
This website is primarily an “affiliate website”, and our primary partner is Amazon, we are an “Amazon Associate”.
You can read more about the Amazon Associates programme here.
What Is An Affiliate?
With regards to websites and ecommerce in general, an “affiliate” is an individual or business who promotes other manufacturer’s or retailer’s products online via either their own website or through other marketing channels such as social media or Pay Per Click adverts. The affiliate drives “traffic” through to their “suppliers websites” in exchange for a small percentage in commission on each sale made by the supplier or retailer. In the case of Amazon (who we are an affiliate of) we get paid an average of 4% on each item sold.
Suppliers track the traffic coming through from each of their affiliates and pay them after a short period of time, these are called “pay outs”, and this is how the affiliate business turns a profit. Suppliers must have the technology to be able to accurately track these sales, and quite often join an “affiliate platform” such as Amazon Associates, Affiliate Window or Affiliate Future.
The Role Of An Affiliate
Affiliate marketing is one of the strategies which ecommerce retailers and product manufacturers utilise to help build their own businesses and improve the visibility of their products online, our role as an affiliate it to boost the traffic of the retailers website, improving their sales and brand awareness. This is the reason when browsing our product catalogue that the majority of our product range has the option to “view on amazon” which sends our site visitors off to the Amazon website to make their purchases. We are essentially a catalogue website, bringing the best masonic regalia available online all into one place, categorising these products and making it easier to find these products on Amazon.
The most difficult thing for an affiliate is to drive traffic through to their own website or social media channels where they are listing the products by these other suppliers. Once they are getting enough traffic through on their own, a number of these will then go on to purchase products from the original retailer.
We drive traffic through to So Mote It Be mainly via the Google Search Engine using SEO and Pay Per Click strategies.